Samantha Fletcher stepped into her new hybrid role as Client Service Director and General Manager (GM) of G&G Digital, the award-winning digital marketing agency based in Johannesburg and Cape Town.
While Samantha has worked with the dynamic team at G&G Digital for the past decade, her full-time return as a business partner and Client Service Director in 2019 led to this new and exciting opportunity. And she’s eager to take the agency to the next level as they expand their digital marketing solutions into regulated industries.
“I’m very excited about the future of our business and the smart, value-adding solutions we offer our clients to help them achieve their business goals,” said Samantha. “The past two years haven’t been easy, but our team worked incredibly hard and remained passionate to positively impact our clients by delivering smart and breakthrough communication strategies that engaged our clients’ target audiences and delivered results,” she added.
From fashion to a digital expert
Samantha started her career in the fashion industry, and her passion for digital marketing took her in a different direction. Her drive and determination took her from Account Manager to Account Director and the rest is history.
Driven by purpose
While Samantha will continue to lead the Client Service team, her role as GM will also focus on the business culture. “Smart strategy drives our business and our team excels at collaborative work, and this is what I want to continue to nurture in my new role. When we’re motivated, happy, and client-focused, we deliver work that resonates with our clients and their customers, and deliver results we can be proud of,” she said.
What’s next for G&G Digital?
Navigating full-time remote. After working from home since the pandemic started, G&G Digital is now a fully-remote, bi-coastal agency, and Samantha will oversee the physical and virtual offices in Johannesburg and Cape Town.
“While we had very little time to prepare for remote work, we quickly adapted,” she said. “Since the beginning of the pandemic, it was vital that our team were safe. As lockdown regulations relaxed, we continued to work from home; it worked for our team, and we are seeing enhanced productivity and creativity. And now we’re all over the country,” she concluded.