‘Give it Horns’ aimed to amplify Mitsubishi’s commitment to environmental protection, while growing the brand’s social communities. The campaign was created to raise awareness and funds for WESSA’s (The Wildlife and Environmental Society of South Africa) anti-rhino poaching initiative.
A Facebook iFrame allowed users to create unique posts by choosing their own combination of imagery and wording. The WESSA SMS line was featured on each post – prompting donations to the cause. By sharing their post on Facebook and Twitter, users stood a chance to win a bush getaway and experience a rhino having a tracking collar fitted with WESSA worth R60 000.