When Canderel wanted to do something out of the ordinary to launch their new product – Canderel Crunch – to the media, they turned to G&G for a breakthrough product launch that was everything but traditional.

With a limited budget, G&G embarked on a social media-driven PR campaign that used an innovative mix of social and guerrilla tactics to make the key message stick – Canderel Crunch looks and taste like sugar, with none of sugar’s bad attributes.

View this project below: