G&G Digital bags New Gen Awards for innovation

Founded in 2012, the New Generation Social and Digital Media Awards are the largest celebrated digital media awards in South Africa. With a strong focus on results and insight-based success, it is a celebration of creative ingenuity and the innovative use of social and digital media to promote brands in groundbreaking ways.

But what’s in an award? The traditional advertising industry has long been criticised for being overly focused on awards when measurability and client business growth should be front and centre. Enter digital marketing – where most initiatives are measurable. To keep the industry on its toes and in step with international trends, the New Generation Awards continually evolves to include new industry technology, platforms and trends to identify true excellence.

With partners Reckitt Benckiser and Zenith Media, G&G Digital has won awards for the superior use of technical innovation and innovative gamification. “Creativity is dreaming up new things but innovation is about executing them well”, says Desiree Gullan, Executive Creative Director at G&G Digital. “The annual event is an invaluable opportunity to self-reflect, learn from our peers and fuel our inspiration. The real reward, though, is igniting our motivation to create breakthrough work that builds brands and adds value to our clients”.