Digital Writer

We’re always looking out for smart-working, savvy digital writers who can transcend B2B and B2C brands across multiple channels.

Key responsibilities

• Research, write and manage the production of content for public relations, social and digital media
• Ability to write various types of content, including presentations, through the line copy, website content, e-mail and other campaign copy, editorial-style articles and newsletter copy, blogs, personal profiles, video and radio scripts
• Content generation for both business-to-business and business-to-consumer
• Work closely with team to drive content strategy, with correct tone, messaging and effectiveness, providing value for the brand and developing core messages
• The ability to understand a brand’s tone of voice and research relevant content
• Develop content that the media and online influencers will pick up on and publish
• Adapt content for various digital and social channels
• Review and edit content to ensure consistent voice, correct grammar, spelling and syntax
• Astute attention to detail
• Familiarity with search engine optimisation, including keyword strategy, key term discovery and content optimisation
• Astute copy editing and proof reading skills
• Ability to interpret clients’ briefs

Responsibilities

• Conceptualise and craft world-class copy and creative ideas
• Work closely with designers, community managers and account managers to conceptualise and craft creative content that is factually correct, fresh, entertaining, engaging and that meets the brief
• Conceptualise and write content for use across all public relations and digital platforms
• Assist in production, recording, editing activities for multimedia content
• Keep up to date on multimedia trends, technologies and techniques
• Create breakthrough content that surprises, delights and engages target audiences.

Personal requirements

• A passion for digital
• Addiction to reading and a hunger for information
• Deeply creative and the ability to creatively innovate
• An awareness of current events, pop culture, trends and internet memes
• Experience with a variety of social media platforms
• Be able to take on the voice and personality of specific brands and personas
• Understanding of what constitutes newsworthy copy that journalists will publish
• Understanding of key words and SEO content design
• Strong research, analysis, editing and interviewing skills
• Ability to work independently and to collaborate
• Enthusiasm and a passion for hard work

Experiential requirements

• Degree in Journalism or English literature (non-negotiable)
• Electronic portfolio showcasing your experience (non-negotiable)
• At least 3 – 5 years’ experience as a public relations, digital or content writer

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