Digital Writer

We’re always looking out for smart-working, savvy digital writers who can transcend B2B and B2C brands across multiple channels.

Key responsibilities

  • Research, write and manage the production of content for public relations, social and digital media
  • Ability to write various types of content, including presentations, through the line copy, website content, e-mail and other campaign copy, editorial-style articles and newsletter copy, blogs, personal profiles, video and radio scripts
  • Content generation for both business-to-business and business-to-consumer
  • Work closely with team to drive content strategy, with correct tone, messaging and effectiveness, providing value for the brand and developing core messages
  • The ability to understand a brand’s tone of voice and research relevant content
  • Develop content that the media and online influencers will pick up on and publish
  • Adapt content for various digital and social channels
  • Review and edit content to ensure consistent voice, correct grammar, spelling and syntax
  • Astute attention to detail
  • Familiarity with search engine optimisation, including keyword strategy, key term discovery and content optimisation
  • Astute copy editing and proof reading skills
  • Ability to interpret clients’ briefs

Responsibilities

  • Conceptualise and craft world-class copy and creative ideas
  • Work closely with designers, community managers and account managers to conceptualise and craft creative content that is factually correct, fresh, entertaining, engaging and that meets the brief
  • Conceptualise and write content for use across all public relations and digital platforms
  • Assist in production, recording, editing activities for multimedia content
  • Keep up to date on multimedia trends, technologies and techniques
  • Create breakthrough content that surprises, delights and engages target audiences.

Personal requirements

  • A passion for digital
  • Addiction to reading and a hunger for information
  • Deeply creative and the ability to creatively innovate
  • An awareness of current events, pop culture, trends and internet memes
  • Experience with a variety of social media platforms
  • Be able to take on the voice and personality of specific brands and personas
  • Understanding of what constitutes newsworthy copy that journalists will publish
  • Understanding of key words and SEO content design
  • Strong research, analysis, editing and interviewing skills
  • Ability to work independently and to collaborate
  • Enthusiasm and a passion for hard work

Experiential requirements

  • Degree in Journalism or English literature (non-negotiable)
  • Electronic portfolio showcasing your experience (non-negotiable)
  • At least 3 – 5 years’ experience as a public relations, digital or content writer
  • Siphilile Shelembe

    Good day, where do you apply?

  • zip reeper

    as a PR practitioner, I would have to ask: why is the company’s identity such a secret?