Meet G&G Digital’s new GM, Samantha Fletcher

Samantha Fletcher stepped into her new hybrid role as Client Service Director and General Manager (GM) of G&G Digital, the award-winning digital marketing agency based in Johannesburg and Cape Town.

While Samantha has worked with the dynamic team at G&G Digital for the past decade, her full-time return as a business partner and Client Service Director in 2019 led to this new and exciting opportunity. And she’s eager to take the agency to the next level as they expand their digital marketing solutions into regulated industries.

“I’m very excited about the future of our business and the smart, value-adding solutions we offer our clients to help them achieve their business goals,” said Samantha. “The past two years haven’t been easy, but our team worked incredibly hard and remained passionate to positively impact our clients by delivering smart and breakthrough communication strategies that engaged our clients’ target audiences and delivered results,” she added.

From fashion to a digital expert

Samantha started her career in the fashion industry, and her passion for digital marketing took her in a different direction. Her drive and determination took her from Account Manager to Account Director and the rest is history.

Driven by purpose

While Samantha will continue to lead the Client Service team, her role as GM will also focus on the business culture. “Smart strategy drives our business and our team excels at collaborative work, and this is what I want to continue to nurture in my new role. When we’re motivated, happy, and client-focused, we deliver work that resonates with our clients and their customers, and deliver results we can be proud of,” she said.

What’s next for G&G Digital?

Navigating full-time remote. After working from home since the pandemic started, G&G Digital is now a fully-remote, bi-coastal agency, and Samantha will oversee the physical and virtual offices in Johannesburg and Cape Town.

“While we had very little time to prepare for remote work, we quickly adapted,” she said. “Since the beginning of the pandemic, it was vital that our team were safe. As lockdown regulations relaxed, we continued to work from home; it worked for our team, and we are seeing enhanced productivity and creativity. And now we’re all over the country,” she concluded.

Five digital marketing trends you need to know in 2022

By DesiréeGullan Co-founder and Executive Creative Director of G&G Digital

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share.

Last year’s important trend, personalisation, continues to be relevant as customers demand that their brands understand them better. “Various personalisation strategies help marketers enhance customer experiences and build brand loyalty by establishing strong relationships. Customers will trust brands that have their best interests in mind, especially when it comes to product recommendations,” said Desirée Gullan, co-founder and Executive Creative Director of G&G Digital.

When marketers combine personalisation with innovative digital marketing tools and tactics, they can achieve their goals and better connect with their target audience, building loyalty over the long term. The following five trends should shape your 2022 marketing strategy and help your brand and business thrive.

  1. Conversational marketing1

The days of waiting 24 hours for a reply from a brand are long gone. Consumers want a response––and they want it now––on their preferred platforms, times and in a tone of voice they can relate to. Conversational marketing sets out to connect via chats, text, personalised videos, and emails, all with the intention of putting the individual consumer at the centre and enhancing their experience.

  1. Video marketing1,2,3

Video isn’t optional. A Wyzowl survey shows that 84% of customers buy products or services after watching a video. More than five billion videos are watched on YouTube every day, and other social media platforms are following this strategy. To get more eyeballs on your videos, produce content that your customers want to see, that adds value and makes use of live broadcasts on Instagram or Facebook to drive higher engagement. Repurpose video content for blogs, podcasts, and other channels.

  1. Green marketing1,4,5

Climate change is a major concern, and customers will select brands that are committed to looking after the planet. Ninety percent of Millennials say they’ll spend more money on sustainable and environmentally conscious brands. And for once, Gen Z’s are agreeing with Millennials.

  1. Inclusivity and diversity1

Marketing campaigns should reflect real people––across age, race, ethnicity, gender, language, socioeconomic status, health, disabilities, religion, dietary and diverse body types. You don’t need to cater to every possible demographic in one campaign, but your customers should be able to relate, and importantly, know that their brands of choice are inclusive.

  1. Shoppable content4

Social commerce and online shopping have changed the way people browse, shop, review and recommend. Make this process easy, intuitive and with the least obstacles. Ensure your customers can make purchases or enquiries directly through social posts or connected TVs. And don’t forget, the power of storytelling and customer recommendations to convert.

“There’s a myriad of ways of bolstering your personalised marketing with smart digital tactics,” concluded Gullan, “and you don’t need to use them all at once. Look at your strategy, understand your customers, identify the most relevant channels and innovative tools and content to better engage with them. The best part about digital is you can trial, measure, and optimise, one channel at a time.”

Customers will identify with your brand if they see you’re authentic and when they see themselves reflected in your marketing. Your business and brand can thrive and remain competitive when you understand your customers and converse with them in ways that resonate.

How to align your brand with purpose-driven consumers

How to align your brand with purpose-driven consumers

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital

Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment. When values don’t align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues.

Aside from ensuring sustainability by reducing the impact on the environment and positively uplifting the communities in which they operate, it’s important that your marketing efforts communicate those values effectively and authentically.

“When brands operate with a conscience and place their customers and the greater good at the centre of everything they do, they will build trust and deliver real value to their customers, communities, and ultimately their bottom line,” said Desirée Gullan, co-founder and Executive Creative Director of G&G Digital.

Gullan adds that at the core of ethical marketing is authentic empathy and true purpose. “When brands prioritise long-term values over short-term financial gain, they become more meaningful, trustworthy and build enduring loyalty.”

Four ways brands should demonstrate values

  1. Get to know customers
    Step into your customers’ shoes. Use analytics, surveys, and customer feedback to gain an understanding of their demographics and behaviours. In addition, get out there and connect with customers. Events, experiences (whether online or offline), customer service and social media are excellent vehicles to gain valuable insights into your customers as people not data sets.
  1. Authentic conversations
    Customers will skip over highly processed content in the search for meaningful, authentic experiences and messages. Get your brand out of its glass case. Staid and monotonous key messaging according to static brand strategies can become irrelevant quickly. Be real, authentic, tell it like it is. Get your customers to do the talking for you.
  1. Make emotional connections
    The point isn’t to drive customers to tears, but to resonate. When brands commit–from the heart–to operate in a world they care about with content that is true and adds value, they will reap rewards, more than just financial. This includes, owning your mistakes, for example, should you face quality or service issues, or let a customer down, honesty is important, own your mistakes, apologise even, with authenticity. This humanises your brand and will earn respect.
  1. Journey with your customers
    Pivot away from industry best practices and expected initiatives. Leave jargon out of it and rather seek out real connections. Facilitate spaces for your customers to make their own memories with your brand at their side and be consistent in tone and sentiment across all touchpoints.

Consumers of all ages have evolved, particularly since the pandemic. People favour scrutiny, are less quick to part with their money, are over insincere marketing initiatives, and are less trusting of big business. Your consumers are looking for real connections. The sooner brands get real with their customers and get real with their responsibility to the sustainability of the planet, the sooner they will not only make an impact in their people’s lives, but also to the greater good.

Before POPI

Powerful e-marketing and POPI

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital

Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone. Although most organisations are implementing robust measures to keep customer information secure, it’s concerning that some of the most serious data breaches, such as the Experian breach in 2020, was only identified after two months and contained after three months.

Data breaches aren’t good news for customers who are at risk of identity theft, credit card fraud, and question whether businesses can protect their valuable information.

On 1 July 2021, South African’s Protection of Personal Information (POPI ) Act to protect customer information, went into full effect. This act is positive news and reassuring for customers, as they know their details are secure and are protected from unsolicited email newsletters or phone calls they didn’t sign up for.

What is POPI Act?

This act protects customers’ personal information and regulates how businesses manage customers’ details, such as age, gender, religion, culture, language, contact details, location, and communications preferences.

What happens when businesses don’t comply with the act

Section 107 of the POPI Act specifies that if any person doesn’t comply with the act, a 10-year prison sentence, a hefty fine of up to R10 million, or both can be their reality. And businesses can suffer from reputational damage in the case of a data breach.

“This is a necessary law designed to better protect against online scams that can be damaging for individuals and organisations. It also presents an interesting challenge for marketing professionals as we need to understand how to ethically obtain customer information, remain compliant and still add value to their lives,” said Desirée Gullan, Executive Creative Director of G&G Digital.

POPI compliant communications made simple.

  1. Ask customers to opt-in

Always include an opt-in on all marketing communications. Section 11 of the POPI Act clearly states that a person visiting a website, should have the option to opt-in to receiving emails from the business or brand. Have a link to your company’s Terms & Conditions and Privacy Policy so users can easily understand what they’re signing up for. Always keep a record of customer agreement that is POPI compliant.

  1. Easy opt-out

Make the unsubscribe option as easy as possible. One click, and they’re out. Even though you want to keep your customers on your mailing list, make opting out clearly visible. When a customer opts out, it’s your responsibility to remove them from your mailing list, and permanently delete their data to protect your business and them in case of a data breach.

  1. Voice of authority

We all know that getting new customers to want to receive ongoing communications from your business and brand is difficult and costly and requires a well-considered strategy and plan. At the core of this plan should be providing content that adds value and establishes your brand as a voice of authority on a specific topic. Make it easy for customers to share your content with their friends and families, and in the process, you will not only create brand ambassadors but also increase your mailing lists. People are more open to subscribing to newsletters and emails when a peer, friend, or someone they trust suggests it to them.

  1. Offer exclusive content

Reward your customers for subscribing to your database (and for their ongoing loyalty) by offering them exclusive discounts, special events, access to free gated content, new product information previews and news first.

“As technology advances and communication regulations become more necessary, marketing professionals may feel blocked by Draconian regulations and laws. This need not be the case. A tight brief can bring out the best in your communications agency. Most communications agencies are filled with smart creative solution seekers. POPI and any other industry regulations need not put the brakes on your marketing and communications ambitions and objectives. A smart strategy based on deep industry insights and a full knowledge of all regulations, that takes all the steps to get approvals (local and global) can get results,” Gullan added.

Europe’s General Data Protection Regulation (GDPR) is widely considered the blueprint of customer data protection laws, and our POPI Act meets these international standards, signifying our commitment to protect customer information and their right to privacy.

“Remember while your competitors become bunny in the headlights as a result of new laws or industry policy changes, now is the best time to take the first mover advantage,” concluded Gullan.

Why less is more on social media

Why less is more on social media

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital

There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?

A recent study by Hootsuite found that oversaturating social media with brand content — especially repeated content — across many channels, causes audiences to zone out, skip content, and, worst of all, unfollow. This is not good news for marketing professionals who go to great effort and cost to acquire followers in the first place.

“It all begins with understanding your audience and the spaces they occupy”, said Desirée Gullan, Executive Creative Director of G&G Digital. “Then you can craft value-adding content that speaks to your audiences in the channels they love. Doing so allows you to have a trusted voice on social media, as opposed to bombarding your target audience with generic content everywhere.”

Here are the 4 key aspects to consider when selecting your social media channels:

1. Who uses this channel and what are they using it for?

Is it an important channel for your target personas?

What conversations are going on here?

What content type works best?

2. Will this channel help you achieve your objectives?

Why does it make sense for your business or brand to use this channel?

What goals will you pursue through your activities here?

3. Does the channel align with your content mission?

Will your content be viewed as unique and valuable, or will the community find it intrusive or irrelevant?

Have your competitors established a strong presence?

Could you lead the conversation on this channel for your brand’s positioning?

4. What results do you want to achieve?

What should you be asking followers to do after engaging with our content — share, comment, visit, subscribe or shop?

Is the community likely to take an action?

Do you have the right metrics, monitoring, and KPIs to measure success?

What kinds of content work best on this platform?

Is your content strategy relevant to this audience?

“Talk to your audience, not at them,” Gullan adds. “People trust brands that give back, whether you’re providing valuable information, entertaining, sharing news, or simply providing a safe place where they can be with other people going through similar experiences.”

Tools such as Hootsuite, Agora or Buffer make social media management easier and aggregate your posts over several platforms using real-time stats, however, repetitive posts on multiple platforms run the risk of brand blindness and unsatisfied target audiences wondering why they’re seeing duplicated content.

This leaves marketing professionals with the challenge of not just streamlining social media presence, but also making content that matters. “Quality over quantity is the rule of thumb – take more time strategising and producing relevant content for your channel that connects and adds value to your followers,” concluded Gullan.

Why personalisation in digital marketing matters

Why personalisation in digital marketing matters

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.

This personalisation campaign was so successful it was adapted in other territories, including South Africa. Everyone wanted a can, with their name on it. South Africa’s Share a Coke campaign went a step further, including a pronunciation guide below each name. “A first name is personal and unique. It is a person’s identity, and when used in marketing campaigns, it shows customers that their brands of choice acknowledge them,” said Desirée Gullan, Executive Creative Director of G&G Digital.

Fast forward to 2021. Research proves that personalised emails have a higher click-through rate. When brands incorporate personalisation into their digital marketing strategies, they build stronger relationships with their customers, retain them for longer, encourage word-of-mouth referrals, and create better experiences for new customers.

“It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement,” Gullan added.

A smart personalised marketing strategy will reap the following benefits for your brand.

  • Better customer experience
    Customers will provide their personal information if they’re sure their data will be protected, and may participate in surveys, fill out forms and share their preferences. Customer information makes it easier for brands to create personalised marketing messages.
  • Increase revenue
    Brands can get better results by talking to their customers in the digital spaces they occupy.
  • Build brand loyalty
    Personalisation will create better customer satisfaction, build loyalty and word-of-mouth referrals, and give brands a competitive advantage.

How to use personalisation in your digital marketing

  • Email marketing
    Gather customer preferences through sign up forms and use it to personalise emails to customer persona segments. You will see better open and engagement rates. Be sure to comply with the Protection of Personal Information (POPI) Act.
  • Video messaging
    Customised video messages, technology and research can help you scale personalised video messages. Segment customers based on their passions and preferences and create video messages to cater to each audience type. These video messages should always be memorable, engaging, relatable and accessible.
  • Create a seamless customer experience
    Build a consistent and seamless customer experience, no matter the touchpoint. Ensure tone and key messaging is consistent whether customers are in-store or accessing your brand online.

“While personalising messages at scale is a contradiction, marketing professionals can personalise to large audiences by segmenting audiences based on the data and ensuring that the messaging segments resonates with those segments,” concluded Gullan.

Digital marketing trends are always evolving. Your brand has to keep up with the new methods to engage with customers and potential customers and ensure your brand is always top of mind and top of conversation.

Why you need social commerce

Why you need social commerce

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital  

Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee.

Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops. Here’s how social commerce has impacted consumer behaviour.

How consumers react to social commerce

Consumers are always looking for benefits when selecting a product, or a store, and one necessary benefit, in today’s fast-paced world, is saving time. This is where social commerce comes to the fore. Consumers are supplied with comparative information about their imminent purchases in a click, or a tap, eliminating the need to check other stores or competitor products.

What’s more, studies by Hootsuite found that consumers trust social media more than brand websites for feedback on products and customer testimonials.

Social commerce offers brands the opportunity to capitalise on this fast-growing behaviour.

“Social commerce proves that consumers are not just influenced by social media, they trust it more than traditional online commerce,” said Desirée Gullan, Executive Creative Director of G&G Digital. “As marketing professionals for B2C brands, you should include social commerce in your strategy or you’ll be ignoring a vast portion of your target audience and allowing them to walk past your store and not take a look.”

How to harness social commerce

How to harness social commerce

For years, brands have used social media as an awareness or education tool, now, social media has entered it’s ‘Buy now’ phase, which inspires and empowers consumers to see, like and buy. Here are some insights to help you turn audiences into customers using social commerce.

While many consumers still shop in brick-and-mortar stores, data tells us not to ignore social commerce. By introducing social commerce, brands can continue to streamline the path to purchase, and meet audiences in the spaces they occupy.

What brands should know about image and video SEO

What brands should know about image and video SEO

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital  

For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google. After a search query, search engines return the best possible search results.

For brands to achieve maximum online visibility of their products and services, they need to optimise their
website and refine and implement an effective search engine optimisation (SEO) strategy for their visual content. In addition, an adequate SEO strategy can ensure a brand’s website is not affected by any of Google’s 500 to 600 search algorithm updates each year.

“Search engines update their algorithms often to ensure they deliver the best results to a user query. These updates should encourage brands to stay on top of their SEO to earn a spot on search results. Previously, SEOs key focus was on words, today, brands should also focus on optimising visual content on their websites,” said Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital.

“Internet users are increasingly searching the web using image and video search. At the same time, brands
are becoming more visual in their storytelling. To ensure better search rankings, user engagement and visibility, brands should optimise their visual assets to gain a prime position in search query results. Optimising visual
elements can also drive website traffic and increase conversions,” Gullan added.

Here are four things you should know about enhancing images and videos on your platform.

1. Tell captivating stories using images and videos

A Microsoft study indicates that the human attention span is only eight seconds. That does not give brands a lot of time to make an impact on their audience. High-quality and original visual content can make it easier for the audience to understand what a brand is saying, even if they’re not reading the article.

2. Optimise website images and videos

Use images and videos that are relevant to your brand. Make sure images load quickly so as not to frustrate visitors. Label the images and videos correctly with appropriate and descriptive keywords for search engine
crawlers to recognise them, their context and return your site in relevant search query results. Correct labelling should also include using appropriate alt attributes, title tags, and image names — this will better help search engines index your elements and help the visually impaired during their online searches. Try not to use stock images for your products and services. Stock images are seen as multiple images, and Google won’t recognise them in its image search rankings.

3. Include site maps

Site maps play an essential role in SEO, as they can make a brand’s products and services more visible in search query results. A site map is a file that should list all web pages and elements on the website. This file will help search engines recognise the content on your site, making content more visible on search results.

4. Add structured data

Search engines support structured data for product images and videos. Structured data is standardised information a
brand can add to their code about specific images and videos on a page. For example, a brand can add information about a product price, availability and reviews in the code, which will make it easier for search engines to serve the specific website page as rich results. Google’s rich results include showing search results as knowledge boxes, carousels and
images. However, make sure your structured data is within the limits of search engine requirements.

Measure site’s SEO performance

Once you’ve enhanced your images and videos make sure to track and measure your SEO success. Several monitoring systems are available to measure the progress of visual SEO optimisation. These tools give better insights into the type of search queries and impressions on your website. And you can use these insights to improve SEO for your visual elements.

As videos and images gain more online traction, brands should understand their role in ensuring their visual content is relevant, effective, and searchable on search engines. Also, keep up with the latest SEO trends to keep your site competitive and engaging.

Advertising to a generation that blocks advertising

Advertising to a generation that blocks advertising

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital  

The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re also growing tired of the constant bombardment of ads across their favourite media platforms.

For many consumers, Ad-blockers are the answer, which leaves marketing professionals with a new challenge of how to break through the digital wall. One of the ways to do so is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations.

What we can learn from millennials
Millennials are first generation “digital natives,” always connected and attached to smartphones, smart devices and laptops. This impacts the way they find, research, make purchasing decisions and consume products.

Millennials look for three unique influencing characteristics.

  • Deep meaningful communication
    Millennials communicate far more than other generations. When deciding if something is worth buying, they speak to friends, read reviews on social networks and conduct research. Marketing professionals can use these insights to communicate better with their target audience and find ways of giving them instant digital gratification and the information they need, when they need it.
  • Create memorable experiences
    Millennials don’t just want a product. They want an experience––from the way a brand interacts with them to the way it’s delivered. They crave a unique experience that resonates and touches them deeply and gives them something to talk about on social media. Craft breakthrough brand experiences and you will not only create brand loyalty, but also an army of brand advocates who talk, post and comment about your brand helping you achieve priceless word-of-mouth recommendations.
  • Give more than you take
    Millennials want more, and they want it now. During the brand consideration process, they consult with friends and do online research. This presents a wonderful opportunity for marketing professionals to create relevant and engaging content that adds value. Not just hard-sell marketing messages, but related content that adds another value and dimension to their lives.

What we can learn from boomers
Marketing professionals believe that older generations are more reluctant to switching brands. Research has proved that the opposite may be true, that 50+ consumers are as stuck in their ways as previously believed.

  • Demonstrate practical benefits
    Unlike millennials, who are easily swayed by their communities, mature consumers are less easily influenced by peers. They rely on their own experiences, practicality and logic to sway them out of their comfort zones.
  • Stick to the facts
    Sweeping claims don’t work on mature consumers who will do substantial fact and cross checking of information to ascertain whether marketing claims are valid and true. What’s more, they’re much more likely to return items that don’t live up to expectations or brand claims.

How do you navigate a world rich with diverse audiences, who are able to block your brand messages at the click of a button?

Desiree Gullan, Co-founder and Executive Creative Director of G&G Digital, offers the following advice, “there’s no need to allow ad-blockers and the increasing demands of consumers to block your marketing campaigns. Take insights from both millennials and boomers and merge those into a high-performance hybrid strategy that is well rounded with credible brand and lifestyle messaging, sticks to the facts, delivers on promises and it creates memorable experiences at all touch-points.

It’s time to break out of the inbox

Break out of the inbox with smart brand messaging

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital  

In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.

It takes between five and seven points of contact for a brand to make an impression. Here’s some ways you can make sure your brand impressions last.

Be customer-centric

Before planning and crafting your brand’s key messaging, make sure you view your brand as a consumer would. Use survey data and qualitative intelligence to better understand your target audience. You will probably find they’re looking for relatable, relevant content that adds to their experience, without being too hard sell.

Be clear about your brand’s why

Take the time to introspect on your brand’s vision and mission. This should raise questions on where you see your brand in the next two, three and five years. Understanding your brand’s short- and long-term progress will mean you can apply that in your brand messaging, ensuring your brand stays relevant.

Break out from the competition

Study your competition thoroughly. What are they doing, where are they going, and who is their target audience? Understanding this will empower you to craft unique and authentic content rather than more of the same as your competitors.

Make channels work

Use channels that are relevant for your budget, your brand and your target audience. More consumers are staying home, which means the most important place to reach them is online. From Instagram to TikTok, people are looking for spaces to connect without the risk of contracting COVID-19. This gives you the opportunity to meet your audience on a platform they resonate with.

 

Four tips to crafting brand messages that resonate

Be consistent

Make use of all relevant platforms, keep your brand message consistent and tailored to each audience. This will show your target audience that your brand will deliver on its promises with the same consistency as your messaging.

Show why you’re unique

If a competitor can safely say the same thing you’re saying, your brand is not that unique and there’s not much compelling reason for your target audience to choose it. This means it’s time to dive deep and find out what sets your brand apart, then go on to tell your target audience about it in a compelling, honest and creative way –– all aligned with your brand tone of voice.

Prove you’re unique

Ensure that any and every claim you make is true. Avoid outlandish statements that make you “the best in the world”, rather focus on what truly makes you different and better.

Be noteworthy and memorable

Consumers look for memorable communications and experiences that inform, uplift, entertain and inspire. Make sure your brand delivers on their desires in a way that is personable and relatable to your audience.

 

With effective brand messages, you can go from inboxes to check out and from social media to visits to your website. What’s more, you can forge lasting impressions and transform your customers into an army of brand advocates.