Take the Millennial Set to market
Millennials have big dreams – but don’t quite know how to make it from here to there. As marketers, how can we gain the trust of this much-misunderstood generation?
About Desiree Gullan, Executive Creative Director of G&G Digital
This author has yet to write their bio.Meanwhile lets just say that we are proud Desiree Gullan, Executive Creative Director of G&G Digital contributed a whooping 14 entries.
Entries by Desiree Gullan, Executive Creative Director of G&G Digital
Winning over consumer one micro-moment at a time
28th September 2017 /0 Comments/in Public Relations /by Desiree Gullan, Executive Creative Director of G&G DigitalThanks to mobile, the battle for consumers will be won and lost in micro-moments. Here’s how brands can shape consumer decisions in just seconds.
The only constant is change – and the customer
18th August 2017 /0 Comments/in Public Relations /by Desiree Gullan, Executive Creative Director of G&G DigitalAs much as digital feels like the removal of the human element, if anything it allows us to draw closer, understand deeper and target sharper.
How digital killed the TV star
9th June 2017 /1 Comment/in Public Relations /by Desiree Gullan, Executive Creative Director of G&G DigitalIt’s official: digital advertising has overtaken TV advertising revenue. Here’s what the latest statistics reveal.