With the fast evolution of consumer behaviour driven by digital, the survival of your brand can no longer depend on making sales. You have to be much smarter and aligned with the way your target audiences are living their lives.
About Desiree Gullan, Executive Creative Director of G&G Digital
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Entries by Desiree Gullan, Executive Creative Director of G&G Digital
Here are seven social strategies to catch the consumers’ attention. Number three is especially powerful.
Marketing automation is the future of marketing that can result in real business growth. It’s a vital channel for B2B and B2C brands. Here’s why.
Online video is ubiquitous, but there’s a new methodology proven to make an impact.
Influencer marketing is changing, with brands looking at ways to maximise ROI. Enter the micro-influencer.
UGC buys your brand trust, credibility and marketing – for free. Find and amplify great UGC with these 7 tips and make the authenticity of UGC work for your brand.
The brands of tomorrow will be unapologetically customer-centric in their decisions and strategies. This is how they’re doing it.
G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients.
Facebook is making it easier for brands to run paid promotions for influencer marketing. The bad news is marketers and influencers will have to spend more to reap the rewards. Here’s what you need to know.
Content remains one of the most effective ways to generate organic sales, if you know how to do it right. Evolving your content with what users are engaging with is key. Here’s how.