Where did all the research go?
In traditional agencies, research is a nucleus – it’s the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people who buy them.
About admin
This author has yet to write their bio.Meanwhile lets just say that we are proud admin contributed a whooping 90 entries.
Entries by admin
The Internet’s got listomania
14th September 2016 /0 Comments/in Social Media /by adminNew ways of communicating – and creating content – come and go with the click of the mouse. Despite their popularity (and proliferation) listicles are sometimes criticised for being lowbrow, badly written and uninformative.
We’re hunting giants
14th September 2016 /0 Comments/in Social Media /by adminAnd if you’re not quite a giant (yet) but have your eyes set on the moon and stars anyway, we’d love to help you grow.
Don’t tell me how to boil my egg
11th August 2016 /0 Comments/in Social Media /by adminIf one more brand tells us how to get the perfect yolk we’re going to gag. Here’s how to avoid the perils of ‘lifestyle’ content while finding the sweet spot between relevance and interest.
Damn Daniel: A content creator’s guide to making magic
11th August 2016 /0 Comments/in Social Media /by adminBack at it again with that lame content? These are the four not-so-secret secrets to sh*t-hot social.
How to create content that connects
10th August 2016 /0 Comments/in Social Media /by adminStop obsessing about the stats before you’ve even started. Put the audience and their interests first – the shares will follow.
Digital Traffic Manager
31st May 2016 /0 Comments/in Careers /by adminAward-winning digital, social and PR agency, G&G Digital, is looking for an experienced digital traffic manager to join our team. You’ll work in collaboration with department heads to manage the smooth flow of work in our agency, effectively delivering projects, drawing up concise production schedules, allocating agency resources, tasking and ensuring these are adhered to […]
PR
31st May 2016 /0 Comments/in Careers /by adminAward-winning digital, social and PR agency, G&G Digital, is looking for experienced and passionate PR candidates to join our dynamic team. It goes without saying then, that you will need to be a cut above the rest – with the drive, ability and experience to make a difference. Exceptional writing skills are a pre-requisite […]
Boxed in – the great email tragedy
22nd April 2016 /0 Comments/in Digital, G&G Digital /by adminUnpacking the struggle of making complex mailers work on every platform and every device, first time.
Digital and TV, sitting in a tree
22nd April 2016 /0 Comments/in Digital, G&G Digital /by adminWhy digital is TV’s perfect partner-in-crime for a powerful campaign that closes the loop for consumers.