Entries by admin

Content Creator

We’re always looking for wonderful and energetic multimedia stars – eager to write, create and elevate B2B and B2C brands across multiple channels. Key Responsibilities Conceptualising and writing long and short-form copy Developing content ideas and strategies in collaboration with creative team Writing copy for a variety of digital platforms, ensuring consistency across all content […]

Where did all the research go?

In traditional agencies, research is a nucleus – it’s the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people who buy them.

The Internet’s got listomania

New ways of communicating – and creating content – come and go with the click of the mouse. Despite their popularity (and proliferation) listicles are sometimes criticised for being lowbrow, badly written and uninformative.