By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re also growing tired of the constant bombardment of ads across their favourite media platforms. For many consumers, Ad-blockers are the answer, which […]
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In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.
Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital.
Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution.
Customers are spending more time and money online. Find out how marketing professionals are embracing digital strategies to meet consumer demand and stay ahead of the curve.
As business leaders shift their focus to a new way of working, they’re also looking at the continuity of their organisations and embracing new methods to upskill their workforce and create brand advocates.
A short attention span has huge implications on how effectively an individual retains information. And it impacts an organisation’s approach to upskilling their employees and other stakeholders, to give their business a competitive edge.
The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus.
The COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing.
Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives.