In a digital age, with fleeting customer loyalty, businesses and brands are finding new ways to engage with their customers, while keeping them loyal to their products and services.
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Entries by admin
In the digital era, there is often a disconnect between traditional and digital strategies, often resulting in mixed messages. This can impact negatively on the ROI of a campaign.
Public relations has changed considerably the past few years and is presenting exciting times for business and brands.
Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?
At G&G we’re seeing a need for more Customer Relationship Marketing (CRM) and proactive communications in the B2B, B2C and B2B2C space.
What does it take to create an effective email marketing campaign that is not only read, but also engaged with?
Your brand’s digital interaction with your target market is the most significant branding to consider. Lead with the digital experience and let your other channels play a supporting role.
The internet is evolving at breakneck speed and your brand’s digital assets – your website, emails and digital marketing has to keep up in order to survive, let along thrive. Here are a few handy insights to assist you in making sure you are not being left behind. Ensure your website does what it is […]
People change + Tech change = SEO change. If you want to improve your SEO ranking, you have to think “human” and get a grip on these SEO trends for 2019.
Founded in 2012, the New Generation Social and Digital Media Awards are the largest celebrated digital media awards in South Africa.