How a pandemic has shaped the future of business
The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus.
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How brands can be there for at-home consumers
29th May 2020 in Digital, G&G Digital /by adminThe COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing.
Enhancing brand value through advocacy campaigns
28th May 2020 in Digital, G&G Digital /by adminBrand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives.
Brand advocacy – the most powerful route to market growth
18th March 2020 in Digital, G&G Digital /by adminAs marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
Digital trends changing advocacy and CRM in 2020
18th February 2020 in Digital /by adminIn a digital age, with fleeting customer loyalty, businesses and brands are finding new ways to engage with their customers, while keeping them loyal to their products and services.
How content marketing creates advocacy
21st November 2019 /0 Comments/in Digital, G&G Digital /by adminIn a digital age, with fleeting customer loyalty, businesses and brands are finding new ways to engage with their customers, while keeping them loyal to their products and services.
Integrating digital strategies with traditional advertising
23rd October 2019 /0 Comments/in Digital, G&G Digital /by adminIn the digital era, there is often a disconnect between traditional and digital strategies, often resulting in mixed messages. This can impact negatively on the ROI of a campaign.
What the future of PR means for brands
18th September 2019 /0 Comments/in Digital, G&G Digital /by adminPublic relations has changed considerably the past few years and is presenting exciting times for business and brands.
Why businesses are shifting their training to digital
17th July 2019 /0 Comments/in Digital, G&G Digital /by adminDoes this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?
Why customer relationship marketing is vital for business
21st June 2019 /0 Comments/in Digital, G&G Digital /by adminAt G&G we’re seeing a need for more Customer Relationship Marketing (CRM) and proactive communications in the B2B, B2C and B2B2C space.