What to expect from digital in 2021
Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital.
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The (very) digital wrap-up of 2020
15th December 2020 in Digital, G&G Digital /by adminBrands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution.
Accelerate your brand’s growth with digital marketing
9th November 2020 in Digital, G&G Digital /by adminCustomers are spending more time and money online. Find out how marketing professionals are embracing digital strategies to meet consumer demand and stay ahead of the curve.
What is advocacy?
8th September 2020 in Digital, G&G Digital /by adminAs business leaders shift their focus to a new way of working, they’re also looking at the continuity of their organisations and embracing new methods to upskill their workforce and create brand advocates.
Why microlearning is making a big impact on business
8th September 2020 in Digital, G&G Digital /by adminA short attention span has huge implications on how effectively an individual retains information. And it impacts an organisation’s approach to upskilling their employees and other stakeholders, to give their business a competitive edge.
How a pandemic has shaped the future of business
2nd July 2020 in Digital, G&G Digital /by adminThe COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus.
How brands can be there for at-home consumers
29th May 2020 in Digital, G&G Digital /by adminThe COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing.
Enhancing brand value through advocacy campaigns
28th May 2020 in Digital, G&G Digital /by adminBrand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives.
Brand advocacy – the most powerful route to market growth
18th March 2020 in Digital, G&G Digital /by adminAs marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
Digital trends changing advocacy and CRM in 2020
18th February 2020 in Digital /by adminIn a digital age, with fleeting customer loyalty, businesses and brands are finding new ways to engage with their customers, while keeping them loyal to their products and services.