Entries by admin

Advertising to a generation that blocks advertising

By Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital    The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re also growing tired of the constant bombardment of ads across their favourite media platforms. For many consumers, Ad-blockers are the answer, which […]

Break out of the inbox with smart brand messaging

In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.

What to expect from digital in 2021

Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital.

The (very) digital wrap-up of 2020

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution.

What is advocacy?

As business leaders shift their focus to a new way of working, they’re also looking at the continuity of their organisations and embracing new methods to upskill their workforce and create brand advocates.