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Consumers are changing—they have less time, aren’t brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options. Marketing professionals operating in regulated industries have the additional challenge of compliance and government regulations, […]
Samantha Fletcher stepped into her new hybrid role as Client Service Director and General Manager (GM) of G&G Digital, the award-winning digital marketing agency based in Johannesburg and Cape Town. While Samantha has worked with the dynamic team at G&G Digital for the past decade, her full-time return as a business partner and Client Service […]
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share.
Today’s discerning customers have high expectations from the brands they choose to associate with. When values don’t align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues.
When marketing in a regulated industry, you need more than just smart ideas. You need to flex creative, problem-solving skills, partnered with discipline and strategic thinking.
Data breaches are expensive, cost South African businesses more than R40 million in 2020, and places customers at risk of identity theft and credit card fraud.
Social media is an essential component of all business-to-consumer marketing and communications strategies. But how many channels are enough?
Coca Cola’s Share a Coke campaign in Australia, where more than 250 million personalised bottles and cans were sold over the summer months, highlighted the importance of personalisation in any marketing campaign.
Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee.
For many Internet users, buying a new product or service starts with an online search query. Follow these tips to enhance images and videos on your website and achieve maximum online visibility of your products and services.
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