Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital.
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Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution.
Customers are spending more time and money online. Find out how marketing professionals are embracing digital strategies to meet consumer demand and stay ahead of the curve.
As business leaders shift their focus to a new way of working, they’re also looking at the continuity of their organisations and embracing new methods to upskill their workforce and create brand advocates.
A short attention span has huge implications on how effectively an individual retains information. And it impacts an organisation’s approach to upskilling their employees and other stakeholders, to give their business a competitive edge.
The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus.
The COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing.
Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives.
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
In a digital age, with fleeting customer loyalty, businesses and brands are finding new ways to engage with their customers, while keeping them loyal to their products and services.