To celebrate 70 years of Cerebos, the G&G team created the Seasoned 70 social campaign – a first class culinary display by seven of SA’s top chefs and influencers. Each chef was given a decade (from 1940-present) to inspire a dish they’d prepare and cook using salt as the hero.
Videos of each chef’s creation were shared across Cerebos social platforms. The campaign also gave the Facebook community a chance to submit their own salt inspired recipes.
At the end of the campaign a beautiful e-cookbook featuring the chef’s profiles and recipes, as well as some of the top recipes submitted by the Facebook community was produced.