How do you transform bread from staple to gourmet? With a thrilling influencer recipe challenge, of course. For iconic Blue Ribbon brand, G&G created The Best Thing With Sliced Bread campaign – comprised of two rounds of culinary expertise from six influencers with their star ingredient, Blue Ribbon bread.
The influencers received a mystery box packed with delicious ingredients – including a loaf of Blue Ribbon bread – to invent a dish.
A winning creation was rewarded each month, and at the end of the campaign the reigning champion walked away with a R10 000 prize.