The South African Breweries Ltd (SAB) has selected Gullan&Gullan as the dedicated PR agency for their popular Sarita brand. Sarita, a premium alcohol apple ale, first launched in South Africa in September 2006 with sophisticated packaging and a unique dry apple taste. Aimed at discerning South African women, Gullan&Gullan will assist in creating publicity for the brand while leveraging its new positioning. “We are delighted to have formed a partnership with the skilled brand team at SAB and hope to exceed their expectations in terms of professional service and publicity generated,” comments Michael Gullan MD Gullan&Gullan Advertising.
Sarita Brand Manager Dale September commented, “Gullan&Gullan really impressed us with their creative zest and understanding of the brand and we are excited to be working with them as we implement our new marketing strategies for the year ahead”
Gullan&Gullan has a unique brand-centric™ approach to PR that ensures all publicity and brand experiences work hard to build brand equity in a consistent manner.
