An integrated digital, social and PR agency from Sandton, Johannesburg.
G&G are the experts in developing bespoke, rich media applications across all platforms and devices. Our integrated approach to app design and development involves content specialists working closely with user-experience designers and developers to create unique and engaging applications. We conduct comprehensive research into your target market to ensure your brand apps are useful, engaging and have longevity.
The user is at the centre of everything we do at G&G. From the outset we get inside the user’s head to understand how they use certain platforms, engage with content and have the best possible experience of your brand in the digital space. Through heat maps, analytics and in-depth persona profiling, G&G will transform user insights into results.
G&G understands that every aspect of an email must be optimised for optimal performance. G&G email campaigns are relevant, interesting and engaging for your customers. We also ensure your mailers function as targeted sales vehicles for upcoming events and special offers – encouraging real action. From conceptualisation and data procurement management to broadcasting, audience segmentation by campaign, and detailed reporting, G&G has it covered.
G&G is ahead of the curve in understanding online purchasing behaviours and how to craft websites, apps and content that gets qualified traffic to your online store and converts to real sales. With a thorough understanding of the digital path to purchase, G&G will not just build your online store but also ensure the right people know about your products through sophisticated, targeting advertising and remarketing tools.
G&G will identify the best platforms and mediums for your online advertising campaign. Our skilled media partners manage and negotiate ad placements – ensuring your campaign reaches the right people and drives quality traffic to your digital properties. Whether you need a beautiful mailer, a good-looking banner, or a slick contextual advert for your social media or PPC advertising, G&G will plan, place, buy, monitor, optimise and report to ensure maximum return on investment.
Everyone loves a good game, but if you’re building one for your brand, you want it to be strategic, not just entertaining. G&G are passionate about creating engaging online and mobile games that build customer loyalty and add value while keeping users coming back for more. Everyone loves a good game, but if you’re building one for your brand, you want it to be strategic, not just entertaining. G&G are passionate about creating engaging online and mobile games that build customer loyalty and add value while keeping users coming back for more.
New Public Relations is a powerful combination of traditional and web PR. PR has changed and we understand that in today’s media landscape your brand needs a strong online presence to complement offline outputs. We (like most consumers) are channel agnostic and aim to make sure that your brand news, content and stories are just as strong in the online space as they are in the offline space.
G&G manages highly strategic Pay Per Click (PPC) advertising to bid for visibility in the paid search results. PPC is a highly effective way to drive targeted traffic to your website. We manage all aspects of your PPC campaign, from choosing the right environment for your campaign (Google Adwords, Adsense or Facebook), creating breakthrough ads, bidding on keywords and managing your budget.
G&G understands the difference between reach and influence. Bloggers and influencers on platforms such as Twitter and Instagram are increasingly important role-players in breaking news and shaping brand reputation. G&G has a comprehensive database of influencers categorised by sector and level of influence. After identifying the right influencers, we build and nurture their relationship with your brand – syndicating personalised brand content and facilitating brand experiences to create authentic conversation.
Our team thrives on conceptualising, executing and measuring breakthrough campaigns. From single platform to fully integrated digital campaigns, G&G deeply understands your objectives, sets KPIs, plans and executes across the most effective channels and media.
One of the biggest advantages of digital marketing is its measurability. The ability to track your success using web technology means your campaign can be highly targeted and highly responsive to the way your target audience reacts. You’ll gain better understanding of who your customers are and what they want from your business.
Whether your online campaign makes use of multiple, integrated channels or just one targeted media, G&G uses advanced tools to track progress and make changes where necessary to optimise reach and efficacy, and ensure ROI.
Your website is a marketing tool. It’s a crucial online channel and its development must begin with clear goals, objectives and a detailed scope of work. Choosing the right development platform to meet your objectives is vital – then the process of front-end design and back-end development can proceed. With expertise in a wide range of scripting languages and web technologies, G&G will ensure your website is a hard working business tool from day one.
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