An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


    An integrated digital marketing and PR agency from Sandton, Johannesburg


G&G Digital shapes breakthrough solutions to ensure your brand dominates the online, offline and social space. We live and breathe all things digital

Our Team

Our reason for getting up in the morning (and sometimes staying up very late at night) is to nurture long-term relationships between people and brands.

Desiree Gullan

Creative Director

Michael Gullan

Managing Director

Abigail van Zyl

Client Service Director

Kathryn McConnachie

Head of Content


Digital isn’t just a platform or technology, it’s an integral part of life. G&G Digital creates work that is human. That talks to people, listens, understands, adds value, entertains, motivates, surprises and delights. Here’s a snapshot of the G&G Digital portfolio of work.


App development

G&G are the experts in bespoke web and mobile app development across platforms including iOS and Android. Our integrated approach to app design and development involves content specialists working closely with user-experience designers and developers to create unique and engaging applications. We conduct comprehensive research into your target market to ensure your brand apps are useful, engaging and have longevity.


G&G is ahead of the curve in understanding online purchasing behaviours and how to craft apps and content that gets qualified traffic to your ecommerce site and converts real sales. With a thorough understanding of the digital path to purchase and ecommerce solutions in South Africa, G&G will not just design and develop your ecommerce website, but also ensure the right people know about your products through sophisticated, targeting and remarketing tools.

Public Relations

New Public Relations is a powerful combination of traditional and online web PR. PR has changed and we understand that in today’s media landscape your brand needs strong digital public relations to complement offline outputs. We (like most consumers) are channel agnostic and aim to make sure that your brand news, content and stories are just as strong in the online space as they are in the offline space.

Campaign management

Our team thrives on conceptualising, executing and measuring breakthrough campaigns. From single platform to fully integrated digital campaigns, G&G’s digital campaign managers will deeply understand your objectives, set KPIs, plan and execute across the most effective channels and media.

Social media

Consumers are already talking about your brand in the social space. Be sure you’re involved in and guiding the conversation. G&G understands the importance of social platforms in the broader communications mix and their role in building meaningful customer relationships and building brand loyalty.

User journey and user experience analysis

The user is at the centre of everything we do at G&G. As we map out a user experience design, we get inside the user’s head to understand how they use certain platforms, engage with the content and have the best possible experience of your brand in the digital space. Through heat maps, analytics and in-depth persona profiling, G&G’s UX design will transform user insights into results.

Online advertising

G&G will identify the best platforms and mediums for your online advertising campaign. Our skilled media partners manage and negotiate ad placements – ensuring your campaign reaches the right people and drives quality traffic to your digital properties. Whether you need a beautiful mailer, a good-looking banner, or a slick contextual advert for your social media or PPC advertising, as an integrated online advertising agency, G&G will plan, place, buy, monitor, optimise and report to ensure maximum return on investment.

Pay Per Click advertising

G&G manages highly strategic Pay Per Click (PPC) advertising to bid for visibility in the paid search results. PPC is a highly effective way to drive targeted traffic to your website. We manage all aspects of your PPC campaign, from choosing the right environment for your campaign (Google Adwords, Adsense or Facebook), creating breakthrough ads, bidding on keywords and managing your budget.

Game development

Everyone loves a good game, but if you’re building one for your brand, you want it to be strategic, not just entertaining. G&G’s game developers are passionate about creating engaging online and mobile games that build customer loyalty and add value while keeping users coming back for more.

Search Engine Optimisation

G&G’s SEO services ensure your website achieves maximum potential by ensuring it complies with search guidelines and shows up as high as possible in relevant organic search results. We know it’s not all about search engines though – the focus should always remain squarely on your audience. By keeping your content relevant, up to date and by taking advantage of functional, useable design, our SEO services make your site a hit with users and search engines alike.

Email marketing

G&G understands that every aspect of an email must be optimised for optimal performance. Through the formulation of a clear email marketing strategy, G&G email campaigns are always relevant, interesting and engaging for your customers. We also ensure your mailers function as targeted sales vehicles for upcoming events and special offers – encouraging real action. From conceptualisation and data procurement management to broadcasting, audience segmentation, and detailed reporting, G&G’s email marketing services have it covered.

Online influencer outreach

G&G understands the difference between reach and influence. Bloggers and influencers on platforms such as Twitter and Instagram are increasingly important role-players in breaking news and shaping brand reputation. G&G has a comprehensive database of influencers categorised by sector and level of influence. After identifying the right influencers, we build and nurture their relationship with your brand – syndicating personalised brand content and facilitating brand experiences to create authentic conversation.

Website development

Your website is a marketing tool. It’s a crucial online channel and its development must begin with clear goals, objectives and a detailed scope of work. Choosing the right web development platform to meet your objectives is vital – then the process of front-end design and back-end development can proceed. With expertise in a wide range of scripting languages and web technologies, G&G’s website developers will ensure your website is a hard working business tool from day one.


One of the biggest advantages of digital marketing is its measurability. The ability to track your success using online data analytics means your campaign can be highly targeted and highly responsive to the way your target audience reacts. You’ll gain better understanding of who your customers are and what they want from your business.

Whether your online campaign makes use of multiple, integrated channels or just one targeted media, G&G’s Google analytics specialists use advanced tools to track progress and make changes where necessary to optimise reach and efficacy, and ensure ROI.


We work with some of the world’s best brands to develop digital strategies and design digital products including websites, social media, online campaigns, games, apps and breakthrough content.

240x210 IoDSA

“Few agencies are willing to immerse themselves in their clients’ brands the way G&G Digital does. They’re not afraid of the big ideas and bring a refreshing perspective to everything they do.”

Rohini Sawu
Rohini SawuBrand Manager, Snowflake

“G&G put Mitsubishi Motors on the digital map in SA. Their unique insights and deep understanding of our brand translates into a distinctive social voice that helps us truly connect with consumers.”

Braam Faul
Braam Faul National Marketing Manager of Mitsubishi Motors SA

“G&G took the time to understand my business and get involved in every detail of the sales and marketing process. They continue to understand all of the day-to-day challenges and partner with me to ensure my business success.”

Andy Reid
Andy ReidDirector of Vespa SA

“You can’t just dip your toes in social media – you’ve got to dive all in. G&G helped us jump in the deep end. They just get it and show real value every day.”

Melissa Fourie
Melissa FourieMarketing Coordinator, Staedtler SA


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4 Chaplin Road, Chaplin Corner, Illovo.

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